Saturday, 25 September 2010

OK Go music video

The domino-effect music video  for U.S. band OK Go's song 'This too shall pass' has proved an internet sensation after attracting over 10 million online views. 
OK Go consulted scientists from the Massachusetts Institute Of Technology, the California Insitute Of Technology and gadget firm Syyn Labs to help them achieve their objective of building 'the ultimate Rube Goldberg machine'. Goldberg was a U.S. cartoonist who specialised in creating overtly complex machinery to carry out simple day-to-day tasks. With his inspiration in mind, OK Go set out to make the promo with only one rule - that the incredibly tricky chain reaction be shot in one single take with no cuts.

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